Many schools, including Gonzaga, have already created programs to assist student-athletes as they navigate the new NIL world. We’re pretty resourceful in staying up to date and reading different publications.” We’re pretty much working around the clock here. “We’re recent college graduates and this is pretty much no sleep in July. “I think that’s the great part about being young,” Pomerantz said. ![]() In a phone interview, Lansing and Austin Pomerantz, who have offices in New York and Chicago, say they have been extremely busy keeping up with the rapidly changing NIL landscape. “And over the past year what he’s done with Players Trunk has been incredible, how he’s been able to grow his brand and obviously when he texted me a week or two before this all happened and let me know he had some ideas for shirts and stuff like that, I was all in on it.” “When I was a freshman he was the head manager, he was a senior,” Boeheim said of Hunter Pomerantz. ![]() Hunter is a former head manager for the Syracuse men’s basketball team, which helped him not only eventually strike a deal with the university for use of its logo but develop a friendship with Boeheim as well. The Players Trunk was founded by Jason Lansing, a former men’s basketball manager at Michigan, and brothers Austin and Hunter Pomerantz. The “Buddy Buckets” slogan became popular last March when Boeheim exploded during the ACC and NCAA Tournaments, scoring 27, 31, 30 and 25 points in four postseason games before the Orange lost to Houston in the Sweet 16. ![]() “I think it will be great, and in five years, 10 years who knows what level this could get to? There’s so many possibilities and I’m really, really excited to be one of the first people to be able to do this.” “I think it’s great for college fan bases to be able to interact with us like this,” Boeheim said. Boeheim even has a special promo code BB35 to get 10% off your purchase. He said he and some of his teammates are also discussing doing a team camp later this summer and trying “to get a couple hundred local kids there and we all do it together, we share the money and everyone gets a portion of it and just have fun and we know the kids would love it.” Buddy Boeheim also announced a partnership with ISlide, a company that makes customizable flip flops and socks.
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